The Ultimate Why: Practical Insights into The Science of Human Behavior

Welcome to The Ultimate Why, the official blog of SciPrac Solutions!

Here at SciPrac, we specialize in the practical application of the science of human performance and behavior. We have dedicated our lives to understanding why humans do the things that they do and translating that into actionable strategies for personal, professional, and organizational optimization. We also recognize that the single greatest competitive advantage lies in understanding, predicting, and optimizing human performance for sustainable success.

We have created this blog as a resource for evidence-based insights into how people think, act, develop, and excel. Whether you are a business leader focused on building a high-performance culture, an HR professional driving talent development, or an individual striving to unlock your own potential or simply understand why people do the things that they do, we hope you enjoy!

Why you should be grateful for gratitude
Valerie Starratt Valerie Starratt

Why you should be grateful for gratitude

The holidays are often a time for focusing on being grateful for the good things in our lives and expressing gratitude for them. You may be surprised to learn that this isn’t just a nice tradition. It can be good for our health and wellbeing, too!

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Why do people lie?
Valerie Starratt Valerie Starratt

Why do people lie?

Why do people lie? Answers to this question are often complicated by discussions of ethics, philosophy, and morality, but the bottom-line answer is far more direct and rooted in behavior we see across the animal kingdom. And when we accept the answer for what it is, we can stop asking why people lie and start predicting and modifying the behavior—whether that means encouraging students to admit confusion or navigating more complex, high-stakes dishonesty.

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Why Do Elite Athletes Choke?
Valerie Starratt Valerie Starratt

Why Do Elite Athletes Choke?

Even the most talented and highly skilled athletes have moments where their abilities seem to fail them. They choke, which can lead to a slump. Why does this happen? What's the cause? A growing body of evidence points to an enemy within... the athlete's own brain working against them.

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Why The Time Change Is Awful (And What To Do About It)
Valerie Starratt Valerie Starratt

Why The Time Change Is Awful (And What To Do About It)

The time change always sucks. But when we “fall back” from Standard Time to Daylight Savings Time, the effects are particularly bad for us and can last for months. The good news is there are things we can do to mitigate those effects and feel better.

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Why do people…?
Valerie Starratt Valerie Starratt

Why do people…?

Why do people behave the way they do? Human behavior may seem complicated, but when you strip it down to its basic functions it’s much easier to understand than people tend to believe.

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